Certified Professional Program in

Marketing Automation with Data Science & AI

4.6/5 (1600+ ratings)

2500+ Enrolled Students

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Next Batch start on

This Weekend


09 Months


Placement Assistance


Young Professionals & Mid to Senior-Level Managers

Program Overview

In today’s rapidly evolving digital landscape, marketing professionals need to adapt and innovate constantly. Our “Marketing Automation with Data Science and AI” course is designed to equip marketing practitioners with the skills and knowledge needed to thrive in this dynamic environment. This comprehensive program combines modern marketing strategies, data-driven decision-making, marketing automation, and cutting-edge AI technologies to transform students into marketing leaders of tomorrow.

Key Features

Here are 7 key features that make our Marketing Automation (Martech) with Data Science & AI program unique

Comprehensive Synergy

Our program uniquely combines marketing automation, data science, and AI, providing a comprehensive skill set for modern marketers

Hands-On Learning

Emphasis on practical, real-world projects ensures you gain valuable experience from day one.

Cutting-Edge Toolset

Gain hands-on experience with the latest marketing automation tools, data science libraries, and AI technologies used by top industry professionals.

Expert Instruction

Learn from industry professionals with deep expertise in marketing, data science, and AI.


Dedicated career support helps you transition smoothly into the workforce, making you job-ready upon graduation.

Global Community

Collaborate with peers from around the world, expanding your professional network.


Earn a recognized certification, validating your expertise and boosting your career prospects.

Who is this program for?

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Marketing Professionals

Marketing specialists, managers, and executives who aim to upgrade their skills and leverage the power of data science and AI to enhance marketing strategies

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Business Owners and Entrepreneurs

Those looking to scale their businesses through effective marketing automation, data-driven decisions, and AI-powered campaigns.

Data Enthusiasts Dataisgood

Data Enthusiasts

Individuals passionate about data and its applications in marketing, even if they don't have a marketing background.

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Career Switchers

Professionals from other fields who wish to transition into the exciting realm of marketing and acquire the necessary skills for a successful career change.

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Graduates and Students

Recent graduates and students keen to gain a competitive edge and specialize in data-driven marketing before entering the workforce.

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Digital Marketers

Professionals from other fields who wish to transition into the exciting realm of marketing and acquire the necessary skills for a successful career change.

Learning Outcomes

This an Outcome-focusses program to help the aspirants get a jump-start in their career.

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Learners Profile

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Domain Breakup

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Dedicated Career Support

Transform Your Career as Marketing Automation with Data Science and AI And Prepare For Certified in Marketing Automation Certification

 Online Learning with Weekend Mentoring Sessions

Course Curriculum

Dataisgood provides you with a comprehensive platform designed to empower you on your path to becoming a Marketing Automation expert with a strong foundation in Data Science and AI. We’ve carefully crafted your journey to ensure a promising and rewarding career in the field of Marketing Automation.

  • Introduction to Modern Marketing Foundations
  • Understanding Customer Journey Mapping
  • Introduction to Microsites
  • Exploring Elementor
  • Microsite Creation Essentials
  • Hands-on Microsite Building with Elementor
  • Introduction to Google Analytics 4
  • Introduction to Customer Lifecycle
  • Analysing Customer Lifecycle Stages
  • Key Performance Indicators (KPIs) in Marketing
  • Introduction to Marketing Campaign Launch
  • Email Automation with HubSpot/ActiveCampaign
  • Data Capture with CRM (Pipedrive)
  • Facebook Paid Campaign Setup
  • Introduction to Design Thinking
  • Design Thinking Process
  • Applying Design Thinking in Marketing
  • UTM Parameters and Tracking
  • Implementing UTM Tags
  • Practical Exercise: Creating UTM-Tagged Links
  • Buyer Personas in Marketing
  • Creating Buyer Personas
  • Role of Data in Buyer Persona Creation
  • Introduction to Conversion Optimization
  • The Conversion Funnel
  • Key Metrics for Conversion Optimization
  • Workflow Automation Introduction
  • Benefits of Workflow Automation
  • CRM Workflow Tools
  • Attribution Modelling in Marketing
  • Types of Attribution Models
  • Building Attribution Models
  • What is Python? 
  • Why use Python for Data Science?
  • Basic data types and their operations 
  • Working with Python Data Structures L2: Control Flow Statements 
  • Conditionals (if-elif-else) 
  • Loops (for, while) 
  • Functions (def, important predefined function) 
  • Exception Handling
  • Functions in Python
  • User-defined Functions
  • Inbuilt Functions
  • Lamba Functions L4: Regular Expressions
  • What are regular expressions? 
  • Basic syntax and metacharacters
  • Matching patterns in strings
  • Substitution and splitting
  • Object Oriented Programming
  • Objects and Classes
  • Inheritance and Polymorphism
  • Encapsulation and Abstraction
  • Method Overloading and Overriding

  • Introduction to SQL for Marketing Analytics
  • SQL Basics: SELECT Statements
  • Filtering and Sorting Data
  • SQL Joins and Combining Tables
  • Grouping and Aggregating Data
  • SQL for Marketing Analysis
  • Introduction to Data Science for Marketing
  • Setting Up Python Environment
  • Data Loading and Exploration with Pandas
  • Data Cleaning and Preprocessing
  • Data Visualization with Matplotlib and Seaborn
  • Introduction to Statistical Analysis for Marketing
  • Exploratory Data Analysis (EDA)
  • Hypothesis Testing
  • Customer Segmentation with Clustering
  • Advanced Marketing Automation Strategies
  • Setting Up Advanced Email Campaigns
  • Advanced API Integration Concepts
  • Exploring Advanced API Integration Tools
  • Building Advanced Data Integration Workflows
  • Developing Advanced Integration Strategies
  • Metrics and KPIs in Marketing
  • Customer Segmentation Strategies
  • Funnel Marketing Concepts and Implementation
  • Introduction to Mobile App Analytics
  • Appflyer Overview and Features
  • Using Appflyer for Marketing Optimization
  • Analyzing Mobile App Data
  • Introduction to Data Warehousing
  • Basics of ETL (Extract, Transform, Load)
  • Data Warehousing Tools and Platforms
  • ETL Tools and Workflow
  • Introduction to Supermetrics
  • Benefits of Supermetrics in Marketing Data Collection
  • Setting Up Supermetrics for Data Collection
  • Data Sources and Integration
  • Understanding Email Deliverability
  • Factors Affecting Email Deliverability
  • Best Practices for Email Deliverability
  • Communication Tools for Effective Email Marketing
  • Introduction to Project Management
  • Project Management Methodologies
  • Project Planning and Scheduling
  • Project Execution and Monitoring
  • Collaboration and Communication Tools
  • Project Closure and Evaluation
  • Documentation Best Practices
  • Introduction to Go-to-Market (GTM) Strategy
  • Components of a GTM Strategy
  • Market Analysis
  • Product Positioning
  • Developing a GTM Plan
  • GTM Tactics and Channels
  • Presentation and Pitching Skills
  • Course Conclusion and Certificates

Comprehensive Curriculum

The curriculum has been designed by faculty from Expert Industry Professionals and NSDC


Hours of Content


Live Sessions


Tools & Software

Languages and Tools that you will learn​

Hands-on Course Projects

Marketing Automation Training & 360° Placement Assistance

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360° Placement Assistance

We guide you to get into the best companies

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50+ Career Specialists

We help you throughout you career journey

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200 Students : 900 Career Partners

This Healthy ratio ensures every student gets into a good company from Dataisgood

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Application Process

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Career Counselling

One of our Career Counsellor will reach out for understanding the eligibility. If a student is eligible for the program. The Student will be shared an acceptance letter.

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Easy Registration

After receiving an acceptance letter students can book their seats by paying the Booking amount.

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Start Upskilling

Start your learning journey with Dataisgood and unlock your potential of reaching greater heights in the field of Marketing Automation.

Upcoming Application Deadline

Once the required amount of applicants sign up for the subsequent batch, our admissions are closed. To guarantee your spots, apply early.

Deadline : July 15, 2024

Join more than 4,00,000 Students worldwide

At Dataisgood, we are more than just an educational platform; we are your pathway to a future filled with endless possibilities. Our commitment to excellence sets us apart as a leading EdTech company, providing cutting-edge courses. Learn from industry experts and receive tailored career support for a rewarding future in data and tech.

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Frequently Asked Questions

The program is designed to be completed in 6 months.

This program is ideal for marketing professionals, data analysts, business analysts, and anyone interested in mastering marketing automation, data science, and Al for marketing. 

There are no strict prerequisites, but having a basic understanding of marketing concepts and some familiarity with data analysis can be helpful.

Yes, the program includes live instructor-led classes where you can interact with instructors and fellow students. 

The program offers a blend of self-paced learning, live online classes, hands-on projects, and capstone projects.

Yes, we offer dedicated career support, including resume reviews, interview preparation, and job placement assistance.

You should be prepared to dedicate around 10-15 hours per week to the program, which includes class time, self-paced learning, and project work.

Our program stands out because it combines marketing automation, data science, and Al, providing a comprehensive skill set for modern marketing professionals.

Yes, we offer flexible payment options, including installment plans.

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Download Brochure

Check out the program and fee details in our brochure